google adwords campaign management
How Naming Schemes Impact Adwords Campaign Management
Improving Adwords Campaign Management
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Adwords Campaign Management – Naming Schemes
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Keep your campaigns and naming schemes simple and readable.
Dull as ditchwater it may be but when you expand your Google
Adwords advertising you will as a matter of course have multiple
campaigns and within each campaign multiple ad-groups.
Google Recommended Limits ————————- Googles
recommendations/limits are as follows:
* 25 campaigns * 100 ad-groups/campaign * 750 keywords/adgroup
(although they will allow up to 2,000)
Although you will have a theoretical total of up to 5,000,000
keywords, you will never get anywhere near that.
Why?
This is a performance and scalability issue for Google – the
more keywords in an account, the more processing power is
required to see what keyword/advert combination should be shown.
If Google were to allow everybody to utilise their full
complement of 5,000,000 keywords, Adwords quite simply would not
work, screeching to a halt due to excessive load placed on their
servers.
This is why in practical terms you will be limited to a fraction
(perhaps 50,000 to 100,000 – somewhat more if your account is a
‘good performer’) of the possible total.
Regardless, even 50,000 keywords can lend itself very quickly to
a lot of complexity so always rename your ad-groups and
campaigns from the provided defaults to reflect ‘their nature’.
“Campaign #1″ tells you exactly ‘what it is’ but what you want
to know is ‘what it does’. Adwords Campaign Management becomes
proportionally more difficult the more campaigns and ad-groups
you construct.
Some people maintain a spreadsheet with notes indicating what
each campaign and ad-group relate to. This is commendable but
unnecessary.
Having the discipline to do this every time you construct a new
ad-group/campaign doesn’t take much time or effort but will save
you a lot of headaches in the long run.
About the Author
Tom O’Brien is a certified Google Adwords Professional and helps
businesses maximise advertising ROI. For further tips on using
Adwords effectively, visit:
http://www.pdqprospects.com/services/GoogleAdwordsCampaignManagem
ent.html
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